Blue ocean strategy is a theory created by insead business school professors kim and mauborgne. Search the worlds most comprehensive index of fulltext books. Jan 08, 2018 strategy and innovation roadmapping tools can help leadership teams make smarter decision about their future. View a roadmap is a visual representation of a sequence of steps along a timeline that depends on a roadmapping process to capture and organize the information and knowledge represented on the roadmap. Companies use roadmaps to increase visibility, accountability, and collaboration at almost every level of planning. Technology roadmapping for strategy and innovation by martin g. Next generation roadmapping for innovation planning. It is an important addition to the tools at the ready for those who need to engage stakeholders in a dynamically visual environment of plans, inflight efforts, and existing assets. It did not make cartons for shampoos, detergents, or other nonfoods, nor did it diversify outside the packaging sector. Roadmapping is the discipline that drives improved decision making by integrating enterprise information from across functions into a set of integrated and interdependent plans used to direct strategies for innovation, product development, technology advances, and operations. Used to support strategy and innovation in companies and other organisations, roadmapping enables key technical and commercial perspectives to be captured and aligned around a common purpose. The brand mapping strategy by karen leland overdrive. Adopting the above seven strategies will enable your organization to map, systematize, manage, measure, and improve innovation and subsequently produce a steady stream of innovations.
Random investments in innovation do not always produce great returns. After studying 150 successful strategic moves spanning a. Roadmapping is a graphical approach to support strategic planning that enables companies to align technological capability and business plans so that corporate strategy and technology are coordinated in an integrative manner. Then you can start reading kindle books on your smartphone, tablet, or computer.
Blue ocean strategy is another book on innovation with a background in academia. The route maps continue to be used by industry as a reference point, and the process is also being used specifically to map innovation capability. The results of the study show that the innovative strategy is a certain interrelated sequence of actions to ensure the effective innovation of the enterprise in the light of the general strategy. Subsequent widespread adoption of the method can be readily demonstrated through a search of the internet. May 17, 2018 adaptive strategy management embracing new and changed business models to optimize digital relationships the shift to an innovation driven, digitallyenabled operating model join brian nathanson, clarity product manager, for a 20minute discussion. At honeywell, the need for an improved roadmapping discipline grew out of a desire to improve the link between technology innovation, product development and customer needs. Strategic management and business policy globalization innovation and sustainablility 14th editio. Vision 2020 5 mustread books on technology and innovation theres no shortage of lessons for business leaders and trailblazers in these stories and biographies.
What i am embracing is a distinction between on the one hand operational agility i. By ed crowley thus far in this series on product strategy we have discussed how a sustainable product strategy is critical to success. Top books to inform your technology and innovation strategy. Gaining a better understanding of the various approaches to innovation is the first step to actually building a strategy that will ignite creative development and.
Some offer quick, silverbullet remediesa straight line to success. For many companies, the development of market, product and technology roadmaps is an increasingly important part of the planning process. However, when the planning environment is changing significantly, such an approach can be dangerous. Over a longer period of time, however, a series of. Top 20 must read books on innovation collective campus. As a result, organizations can be slow to react to market change and lose out on growth opportunities.
Strategy and innovation roadmapping tools philip allega. Moehrle has published several books and articles in the field of innovation and technology management. He is the author of several books including the truth about innovation, adaptability and bestselling, awardwinning the strategy book. Google cofounder larry page built his own book scanner, and the initial process required having someone manually turn its pages in rhythm, one at a time, according to the pace of a metronome.
Strategy development helps focus resources against priority objectives, and establishes a clear vision for the organization. A fundamental paradigm shift has occurred in marketing and branding. Contrary to popular belief, innovation is not a freeflowing work of magic that manifests organically. Ralf isenmann joined the fraunhofer institute for systems and innovation research isi, karlsruhe germany, in 2008. Introduction to strategic roadmapping roadmapping has emerged as a best practice for aligning business functions with corporate strategy.
Innovation efforts fall short of their potential when they lack clear strategic intent and organizational alignment. A conceptual road map tetra pak was a niche player focused on only one product category. Robert phaal editor of technology roadmapping for strategy. Growth through innovation requires not only good technical ideas but alignment of priorities between all the functions responsible for successfully developing and commercializing the idea.
Communication is a key benefit, enabled by the visual nature of roadmaps. We blend nontraditional and conventional consulting processes to drive topline growth through new product, service and business model innovation, business strategy for disruptive innovation, leadership development and organizational culture change. Pdf technology roadmapping for strategy and innovation. Paul niven is a noted speaker and writer on the subjects of strategy, the balanced scorecard, and performance management. Robert phaal is the author of technology roadmapping for strategy and innovation 4. Strategy definition and road mapping for industrial.
Motorolas innovation projects and new potential products using roadmapping software. The books latest edition, updated in 20, includes a new preface and epilogue describing the emergence of enterprise innovation and its impact on both. Roadmapping is the strategic process of determining the actions, steps and resources needed to take an initiative from vision to reality. Here are the top four reads to inform how to use big data, build useful ai and. Strategic knowledge mapping for improved policy and strategic. In agents of change, three cuttingedge thinkers and entrepreneurs present case studies of social innovation that have led to significant social change. Moehrle, 9783642339226, available at book depository with free delivery worldwide. Buy technology roadmapping for strategy and innovation. Roadmapping technology ltd enterprise innovation management. Strategic and technology planning on a roadmapping foundation.
In the case of product roadmapping, this process will involve a product manager working with her team to determine all of the major components themes, epics, stories, resources required to take the. Roadmapping for strategy and innovation by david probert, 9781902546827, available at book depository with free delivery worldwide. Which of these four strategies is right for your company. Reading this book led multiple people to quit their job.
Motorola is widely accredited with the initial development of the technology roadmapping approach in the. The graphical and collaborative nature of roadmaps supports strategic alignment and dialogue between functions in the firm and between organisations. He has delivered keynote addresses at conference events around the world and has published in a number of noted journals. Aligning technology and markets in a dynamic world by robert phaal, clare farrukh, david probert isbn.
There has to be some connection between innovation strategy and the companys overall business strategy. Carbon, emissions and the environment the railway is correctly perceived as an environmentallyefficient form of transport, but the need to keep ahead. Everyday low prices and free delivery on eligible orders. Today the most successful ceos, executives, entrepreneurs and enterprises set their sites on developing a longterm platform instead of a shortterm strategy that supports and bu. Stanford libraries official online search tool for books, media, journals, databases, government documents and more. Jan 12, 2005 roadmapping, as a process and technology, is key to raising business performance from realizing innovation value in the marketplace. Strategic knowledge mapping for improved policy and strategic planning dr. Creating a product strategy by learning the terrain and building a plan. Innovation strategy literature takes a close look at how companies can and should develop such strategies. Bernadette wright, september 2014 a strategic knowledge map skm is a graphic representation of how a firm understands the workings of its world.
Championed by seniorlevel stakeholders, strategic planning roadmaps focus on missioncritical business objectives, and usually emphasize longterm timelines and deadlines. The next section briefly addresses the characteristics of strategic technology planning in the context of open innovation. A strategic roadmap communicates your organizations vision. Here are the top four reads to inform how to use big data, build useful ai and make the right tech acquisitions. Charting the route to success 20 by moehrle, martin, isenmann, ralf, phaal, robert isbn. Enter your mobile number or email address below and well send you a link to download the free kindle app. Proven software together with years of industry experience from our implementers will enable you to achieve competitve advantage in alignment with your strategic goals.
Strategic management and business policy globalization. Technology is useless unless it fits into smart business strategy. To be successful longterm, vision, mission, and strategy have to be more than making money and profitable growth. Longterm profitable growth is an outcome and happens when stakeholders believe in, and are aligned with, the vision, mission, and strategy. The book provides a fresh strategy on achieving productmarket fit. Roadmapping for strategy and innovation institute for. Aug 01, 2010 buy roadmapping for strategy and innovation. Technology roadmapping for strategy and innovation. Then, the concept of producttechnology roadmaps is expanded to achieve integrated roadmaps for open innovation processes, including external technology exploitation. Develop interlinked strategic market, product and technology. Now, theres mapping innovation, a refreshing alternative in the countless books, articles, and other advice promise leaders solutions to the complex challenges they face. An introduction to strategic roadmapping what is roadmapping. A survey of publicdomain roadmap documents by the second author phaal, 2006 identified more than 900 examples from a. Roadmapping is a powerful strategic planning technique that is integral to creating and delivering strategy and innovation in many organisations.
Its a powerful tool for visualizing the key steps to achieving your mission. Here are 4 to consider use this framework to make a conscious decision. The major research interests of ipmi are technology forecasting, evaluation of innovations, patent strategies, and triz. The road to innovation begins with strategy its one thing to encourage innovative thinking among employees, but sustaining a companywide innovation program is a much bigger task.