Modern marketing the 15 ps of marketing internship uk. The objective of this paper was to analyze how the marketing mix and behavioral factors can. It faces stiff competition in the consumer market and hence cannot afford to adopt a premium pricing policy. Maketing digital, 4ps do marketing, 8ps do marketing digital, website institucional. This p includes a products design and development, as well as its branding and packaging.
The ideas behind bordens model were refined over the years until e. Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. This includes the quality how good it is, branding see units 1618, and reputation the. Mercedes benz is considered as the worlds oldest manufacturer of luxury carmaker and the reputation is unlikely to go away in the near future. For its firstclass products, the company has adopted midpremium pricing policy.
Heres a brief overview of marketing communication fundamentals. Produto, preco, promocao e praca e compoem os 4ps do marketing. The four ps are the categories that are involved in the marketing of a good or service, and they include product, price, place and promotion. Pdf marketing philip kotler renata mattos academia. Its products are of high quality and are available in several countries of the world. The influence of the marketing mix and behavior factors in. The marketing mix of mercedes benz shows the powerful 4 ps of mercedes, and how it is one of the top most recognized global automobile brands. A bauducco e os 4 ps do marketing linkedin slideshare.
The marketing mix and the 4ps of marketing are often used as synonyms for one another. Marketing mix, a term coined by neil borden, are the ingredients that combine to capture and promote a brand or products unique selling points, those that differentiate it from its competitors. Product a tangibletangible objectobject or aann intangibleintangible serviceservice thatthat is mass mass producedproduced or manufacturedmanufactured oonn. Be sure to watch the video clip in this section to see these concepts illustrated. Neste video sao apresentados em uma linguagem simples e acessivel os 4 p. The 4 ps the four ps or marketing mix allows you to combine all the marketing tools in order to sell your product. The paper analzes 60 docilllelltsabollt the 4ps of marketing mix in libraries ill iliformaioll. Exemplos dos 4 ps do marketing em grandes empresas.